Aros

Situated within the Old Oak Redevelopment area, on land originally identified for strategic industrial uses, extensive studies of the area revealed the potential for intelligent use of the planning envelope by introducing new and complementary uses within one building, consequently also uplifting the value of the site. This is a planning sentiment in line with the recommendations of the Draft London Plan.

The building comprises 11 storeys, with two storeys of discreet industrial units at the base of the scheme, intended for craftsmen, makers, or the tech industry. A singular level of coworking office space sits above the base, which can be used for the administrative or client facing functions of the industrial occupiers below, as well as the local community. Above the offices there are six storeys of compact contemporary hotel bedrooms, while the front of house and public spaces of the hotel, such as the rooftop bar, restaurant, healthclub, and swimming pool, are housed in a further two storeys above the bedrooms. These top two storeys which crown the building, offer spectacular views towards the city.

The site has excellent connections to the A40, West London, Heathrow Airport, and London’s West End, and it is also opposite a London underground station, making it extremely well suited to support a new live, work and play community for the area.

The building is purposefully designed to frame the activity within the spaces, with large black and white framed windows, which are intended to reference polaroid pictures. The material choice is similarly restrained and classic, featuring a crisp monochrome black and white palette.

The interiors take cues and inspiration from industrial aesthetic influences, while the hotel bedrooms look down into the coworking spaces, ensuring this modern vertical community is a visually linked and connected landscape.